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Food Vendor Information (2024)


Alive offers a unique and loyal audience by bringing together over 20,000 attendees throughout four days from all 50 states and multiple countries. Each year, thousands of attendees walk through our Food Court on the way to the Main Stage seating area. If you’d like to become a Food Vendor at the festival, please read through the info below and fill out an application.


Rental Fee

  • Amphitheater (Main Stage): $975 (per location) + 20% of gross sales
  • Woods Stage: $750 (per location) + 20% of gross sales


  • (1) Food Vendor space in our Food Court located in the Amphitheater—where the Main Stage is located—or by the Woods Stage.
    • Note: If we have agreed upon having multiple food vendor spaces at the festival, please select the appropriate locations during the application process.
  • (4) Vendor Passes (includes admission and camping, but does not include showers)
  • (1) Vendor Parking Pass (parking lot located near your booth)
  • (1) Tent Campsite – Area Orange (showers not included)
  • Water and electric hook-up

Application Process

  • Applications are available below, and on our website. Applications will be approved based on the diversity and pricing of menu, and the number of other vendors selling similar food/beverage items.
  • All items you are selling must be approved by Alive before the festival.
  • Once accepted as a Food Vendor, rental fee is due within 2 weeks. 
  • As a vendor, if you have to cancel after being accepted, the cancellation should occur prior to June 1, 2024, and your rental fee will be returned (minus a $250, non-refundable administration fee). No refunds are available after June 1, 2024.


  • Check-In Time:
    • Wednesday, July 17  –   9 AM to 6 PM
    • This is the only available time. If you show up prior to this scheduled time you will not be placed.
  • Vendor Passes: All Food Vendors will receive four (4) Vendor Passes per Food Vendor location. These passes are shareable between staff members. Each pass is good for all three days of the festival and must be worn at all times by workers while onsite at the festival. It is your responsibility to exchange your shareable Vendor passes outside of the festival entrance. If you need additional 3-Day or 1-Day tickets for workers or staff, you’ll need to purchase those separately.
  • Parking Pass: All Food Vendors will receive (1) Vendor Parking Pass for (1) vehicle to park in the Vendor parking lot. All additional vehicles must be parked in the overflow parking (near the Main Entrance). No vehicles will be permitted to enter or exit the vending area from 4 PM to approximately 11 PM (half hour after concerts end). This is purely for safety reasons and will be strictly enforced.
  • Important: No one will be allowed to enter or remain in the festival area without either a Vendor Pass, Full Event or 1-Day ticket. Thank you!

Amphitheater Vendor Hours

  • Thursday, July 18 — 12 PM to 11 PM
  • Friday, July 19 — 12 PM to 11 PM
  • Saturday, July 20 — 12 PM to 11 PM

Note: Food Vendor vehicles must remain in the Ampitheater Vendor Parking Area each night until attendees have left the amphitheater (typically by 11 PM).

Woods Stage Vendor Hours

  • Thursday, July 18 — as early as 7 AM to as late as 5 PM
  • Friday, July 19 — as early as 7am AM to as late as 5 PM
  • Saturday, July 20 — as early as 7am AM to as late as 5 PM
  • Sunday, July 21 — as early as 7am AM to 12 PM


  • In addition to the rental fee, 20% of gross sales will be paid from each day’s earnings. All percentages should (1) be reported to the Food Vendor Coordinator by Saturday, July 20 at midnight and (2) paid to Alive no later than one week following the festival.


  • Please remove all trash, grease barrels, and booth materials before leaving by 10 am on Sunday, July 21. If we find your area is not clean after leaving, a fee may be incurred.

Beverage Sales

  • All Food Vendors will be allowed to sell any beverages (no alcoholic beverages). Alive will be selling water for $1 at the festival.
  • Ice will be for sale for Food Vendors at the festival for $6 per bag. (Final price will be determined closer to the festival.)


  • RV Sites: Vendors can reserve an RV Site for access to water, electric, or sewage hookup for an RV.
  • Tent Camping: Vendors can camp for no additional charge in our Volunteer/Vendor Tent Camping area (Tent Camping – Area Orange). If you would prefer to camp in another area, please select and purchase your campsite at alive.org. Vendors will not be allowed to camp in the parking lots or set up a camp in unapproved areas. If additional staff would like a campsite within the festival area, they will need to purchase a 3-day ticket and Campsite. Camping is not permitted with a 1-day ticket.
  • Hotels: Quality nearby hotels can be found here.

***Personal golf carts are not permitted past the festival Main Entrance***

Liability Disclaimer

It is agreed that you, the Food Vendor, will hold harmless Alive Productions, Inc. (dba Alive Festival) from all claims and liabilities for damage to property or injury to persons that occur in or about the used vendor space, or any failure to act, whether or not such condition, activity or failure shall result from negligence of the party renting or using the space.

License & Insurance

All Food Vendors are required to submit a copy of their vendor’s license and proof of current insurance to info@alive.org by June 1, 2024. Please have a copy for review at the festival.

Updated on August 25, 2022

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